Detergents: Crazy pricing

Detergents: Crazy pricing

Detergents segment has become so cluttered. Earlier there was detergent powder, then came top load and front load powder. Then liquid, and again top load and front load liquid. Now there is easy wash liquid, quick wash liquid, then fabric conditioner liquid. So cluttered and pricing is all crazy.

Surf Excel matic TL pouch 1 Ltr (Value pack): MRP Rs 149
Surf Excel matic TL pouch 2 Ltr (Super saver pack): MRP Rs 430

How can super saver pack be so much more expensive?
Am I an idiot or are these companies ripping consumers off?

View on r/India by RusticBlueRival

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