Would Chappak have made money if Meghna Gulzar cast Alia in it?
I know DP was a producer for the film but obviously she does not have any box office pull. Her reputation was also in the gutter at that point as compared to Alia who had a rather harmless bubbly girl next door image.
I don’t think any other actress apart from Alia would have been able to make Raazi or Gangubai a hit. She seems to have the audience in a chokehold especially in the metro city. Of course they were good stories but they would have most likely flopped if they cast DP or Kareena (even if they looked age appropriate).
People keep pushing DP and Katrina as action stars but putting them in a film like Jigra would likely be a mistake on the producers part as they don’t have the box office pull Alia does.